Whether planning a seasonal campaign or year-long strategy for a local start-up, nonprofit, foundation, or association, a well-constructed digital communication plan is key to achieving impact.

Our goal is to implement a cohesive system of communication tools that advance your brand; generate leads, supporters, and community advocates.

Technology is always changing, and so are our digital services. We rely on a data-driven approach to development in all we do, allowing our clients to leverage actionable information and make informed choices. 

Your website should be the bedrock of your brand & marketing strategy, telling your story in a clear, compelling manner and returning data on your audience, customers, and market.

We focus on creating websites that work by converting visitors into customers, advocates, and brand loyalists. 

Our work combines compelling stories with clear calls to action, forging a connection between your brand and its audience.

HML is home to WordPress experts; need help with an existing site or an upcoming third-party integration? 

We offer strategic content creation that works to elevate your brand and differentiate your service lines and mission—working in conjunction with SEO strategy and brand development.

It is important to state here that content production in and of itself is time-consuming. That being said we are selective about the clients we choose to work with, and we will be upfront about it if we feel we are not a good fit.

In the modern world where “content is king,” a consistent voice and compelling story transform website visitors into an engaged audience. Your brand messaging should be powerful, engaging, and work to answer your web visitors’ questions and inspire action.

Local marketing is an umbrella term that refers to a wide collection of local optimization efforts that go into getting a business listed and in front of potential customers.

When competing in the local market, especially within competitive industries, a strong, consistent local presence is essential.

Every business needs a brand strategy; in the current digital landscape, a brand can easily get lost or fragmented. We keep your brand strategy front and center in all of our digital planning.

Branding isn’t just a logo, good copy, and smart visuals; it’s a consistent voice sharing a compelling story filled with meaningful information. We will help build and develop your brand through each touch-point.

Your brands’ messaging should be captivating, powerful, and quickly address the questions asked by your audience.

A competitive gap analysis provides a comparative assessment of your market share, position, and digital footprint as it relates to that of your competitors’.

Our market position assessment identifies gaps lacking in our clients’ current marketing and provides recommendations to improve their positioning.

By examining your brand’s current digital presence, we will define your current state and draft a comprehensive plan to reach your ideal future state.

Today, Google My Business (GMB) is the most crucial online listing for any local business. A well-crafted GMB profile will capture traffic from local business search results, map requests, voice search, etc. In many respects, your GMB listing is more important than your website.

Your GMP profile features user-generated reviews, pictures, and comments from your customers; whether or not your taking an active position, prospective customers are using your profile for social-proof of the claims made on your site.

We help build and maintain Google My Business (GMB) – profiles for single and multi-location brands.

In recent years Google My Business has grown and is now one of the most high-performing elements of any local digital marketing effort.

We will optimize your current GMB profile, building brand equity and increasing customer engagement while boosting the likelihood of your listing appearing in the coveted Google 3-Pack.

Brands are built and sustained by their ability to consistently and predictably bring in a steady stream of new leads. Whether your leads come by way of new clients or sales, customers or supporters, acquisition and retention starts with lead generation.

Traffic and Conversions

Paid traffic is a quick way to drive prospective leads to your website and into your lead pipeline. While most of the tactics we employ require a long-term commitment, paid ads are one avenue of opportunity capable of providing targeted traffic instantly.

We have extensive experience with the research, strategy, and end-to-end vision required to make paid ads and the lead nurturing efforts needed to make them worthwhile. Paid ads can deliver traffic, but if that traffic doesn’t do anything… it’s a waste of time and money.

Our ad campaigns are strategic, integrated, and geared to deliver well-qualified traffic to advance brand objectives, fill lead pipelines and increase your bottom line.

Social media management includes monitoring and participating in social conversations across a mix of off-site social media platforms.

We take a cohesive approach in managing our clients’ social media properties and tie our activities back to your strategy, the big picture.

Active social media participation provides an excellent opportunity to build your brand, voice, and connection to the community.

Our strategies are practical, pragmatic, well-researched, and fact-based. Market trends and customer behaviors are not intuitive. A business strategy must start with a clearly defined methodology for research, fact-finding, and market analysis. 

At HML, we help our customers gain the perspective needed to view the market. Then we gauge the active players’ strengths and weaknesses to identify where we can outperform your rivals and build a competitive advantage.

Nothing helps a brand be found and seen online like an engaging video presentation.

When your communication needs to go beyond the written word, HML can provide fully scripted or short form, off-the-cuff iPhone videos, our creativity will ensure you get the impact and engagement you’re after; it all depends on what the project calls for.

Have a podcast idea, great, a well-produced audio segment can easily explain and engage your customers as it is at once both intimate and compelling.

For more challenging projects, we have ready partnerships with many of New York’s most talented experts in the digital audiovisual field, our capabilities are nearly limitless, think you have an idea for a web spot or commercial? Let’s make it happen.